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課程名稱 |
電子商務經營策略
Strategic Management in Electronic Commerce |
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開課學期 |
100-2 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
江炯聰 |
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課號 |
MBA5038 |
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課程識別碼 |
741 U9700 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四2,3,4(9:10~12:10) |
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上課地點 |
管一101 |
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備註 |
限學士班四年級以上
總人數上限：40人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1002multimedia |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Strategic Management in Electronic Commerce |
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課程目標 |
The aim of the course is to take students into the virtual worlds and to understand the essentials of e-commerce/e-business, how it is being conducted and managed and how to assess its major opportunities, limitations, issues, and risks, especially focusing on strategies and business models. |
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課程要求 |
Group assignments must be handed in one week after announcement in class. The completed essay must be uploaded in MSWord or PDF format to CEIBA by 28th of June at 12:00pm. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Turban, E. et al. (2012), Electronic Commerce 2012: A Managerial and Social Networks Perspective (Global 7th Edition), Pearson Education. |
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參考書目 |
Brian David Johnson (2011), Science Fiction Prototyping: Designing the Future
with Science Fiction, Morgan and Claypool Publishers.
Evans, D.S. and R. Schmalensee (2007), Catalyst Code: The Strategies Behind the
World’s Most Dynamic Companies, Harvard Business School Press: Boston. (中譯本:
《企業觸媒策略》，李芳齡譯，天下雜誌。)
cacaFly (2011)，《Facebook精準行銷術：這樣打廣告最吸客》，PCuSER電腦人文化出版 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Individual essay |
30% |
Announce on 29 March. |
2. |
Exams |
20% |
12 Apr: Chap 1-5
17 May: Chap 6-10
14 Jun: Chap 11-14 |
3. |
Group project and presentation |
30% |
Digital marketing project practice: students manage to build an online community via Facebook, Blogger, Twitter, or other social networking sites. Final presentation is required to show the results. |
4. |
Group assignments |
20% |
Weekly textbook QA or case study. Answer in English up to 2 pages |
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週次 |
日期 |
單元主題 |
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第1週 |
2/23 |
Course Introduction |
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第2週 |
3/01 |
Chap 1: Overview of Electronic Commerce |
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第3週 |
3/08 |
Chap 2: E-Commerce: Mechanisms, Infrastructure, and Tools |
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第4週 |
3/15 |
Chap 3: Retailing in Electronic Commerce: Products and Services |
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第5週 |
3/22 |
Chap 4: B2B E-Commerce |
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第6週 |
3/29 |
Chap 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce |
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第7週 |
4/05 |
Holiday |
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第8週 |
4/12 |
Chap 6: Mobile Commerce and Ubiquitous Computing |
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第9週 |
4/19 |
Chap 7: Social Commerce |
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第10週 |
4/26 |
Chap 8: Marketing and Advertising in E-Commerce |
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第11週 |
5/03 |
Chap 9: E-Commerce Security and Fraud Protection |
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第12週 |
5/10 |
Chap 10: Electronic Commerce Payment Systems |
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第13週 |
5/17 |
Chap 11: Order Fulfillment Along the Supply Chain and Other EC Support Services |
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第14週 |
5/24 |
Chap 12: EC Strategy, Globalization, and SMEs |
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第15週 |
5/31 |
Chap 13: Implementing EC Systems: From Justification to Successful Performance |
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第16週 |
6/07 |
Chap 14: E-Commerce: Regulatory, Ethical, and Social Environments |
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第17週 |
6/14 |
Chap 15: Launching a Successful Online Business and EC Projects |
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第18週 |
06/21 |
Group Project Presentation |
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